Associate of Occupational Studies in Advertising Design
2- Year Associates Degree: 1845 Hours/ 81 Semester Credit Hours
This two-year program covers the fundamentals of modern advertising for both traditional and new mediums using advanced computer tools and techniques. Advertising theory and practice are taught through a practical portfolio driven model, building career skills as the program proceeds towards a capstone project, simulating and engaging with real-world experiences and employers.
From design for interactive platforms, to motion media, 3D animation, digital photography and video, to the business of advertising, marketing and demographics, students design compelling digital campaigns and social media. The Advertising Design program will teach students the advanced skills they need to make an impact in today’s industry. This fundamentally modern program will get you ready to be the multi skillset person every modern employer is looking for including careers in agencies large and small, corporate marketing departments for companies and firms across most industries and verticals, locally, online and worldwide. The two-year campus-based program is taught at DMI’s state of the art facility, each term includes general education courses taught online.
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Advertising & Media Content
The way we market in the 21st century has changed moving beyond the desktop and print into the fully into the online media age. The AD program is built from the bottom up to make you the all in one content power-house companies want to hire. Content is the core of any strategy today and DMI’s program was developed with input from leading companies will give you the demonstrated skills to get and keep working.
Online Campaign Management
Today digital marketing is full spectrum warfare, happening on every screen, digital billboard, device, and delivery method. DMI’s Advertising Deign program graduates will have the ability to deliver customer traffic, market services, and products in every method in use today. They will understand how to work in todays online world in unique ways traditional design programs do not.
Modern Advertising Designers must design for engagement using the latest tools in motion design, video, editing a graphics, photographs. DMI is a recognized leader in advanced training in these tools and our AD students learn from the best instructors available using state of the industry tools, techniques and methods.
Careers In Advertising Design
Graphic Designer – Digital/Marketing
Graphic Designers illustrate concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts. Graphic Design professionals work for the design and marketing industry; they create designs for marketing collateral, product illustrations, brand identities and websites. They combine diverse digital, technical and manual skills to communicate. Graphic Designers produce work for print and for websites.
Brand Designers work for marketing and advertising agencies. They create visual content to be used in a variety of media (web -based content for social media advertising, digital billboards, print material for posters, brochures, etc.) They also work creating logo and identity for companies, agencies, or institutions. Product packaging is also part of this profession. Brand designers work with the client to understand what image or mood they want to project and come up with designs to create a brand identity. They produce designs for logos, websites, packaging, physical environments, and social media.
Digital designers work with artists and illustrators to produce digital animation for various advertising materials. They are usually responsible for creating templates and mock-ups to review with artists and management before submitting the finished product.
Digital Designers produce graphics, images or illustrations to produce digital content that can be used in animations for websites, online magazines, advertising materials, videos, etc. They create templates or mockups of branding, identities, advertisements to be discussed with clients before submitting the finished product. Product designers use their design skills and technical knowledge to create new products or improve the way that existing products work and look, and/or produce them at a lower cost.
Advertising and Promotion Manager
Advertising and Promotion Managers are the directors for advertising, promotion and marketing teams. They oversee the daily activities and make sure that the job is completed on time according to the client’s needs. Advertising, promotions, and marketing managers plan all aspects of a campaign. They work with art directors, sales agents, and financial staff members and discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media.
User Experience Designer (UX)
User Experience Designers (UX) job focus on optimizing the best user experiences. They combine interfaces and workflows to enhance user experience. They create user-friendly products to attract customers. User Experience Designers are responsible for how a product feels, which ultimately creates an enjoyable, user-friendly experience for the customer.